One of my favorite quotes. Perfectly true both for personal life and for business management.
I spent the last two weeks following up on contacts I met at ISPO. Picking up on conversations, thanking for the personal meetings, doing my homework – getting graphic designs ready or delivering required information. ISPO Münich is one of the largest outdoor industry exhibitions in Europe. It’s time and money consuming to visit such an exhibition and by that, I don’t just mean traveling and spending time there, but the whole preparation and after-care is extremely tiring. But the intangible benefit you get is priceless, especially for a startup brand. You have the opportunity to show yourself in person and prove that you are to be trusted. Suppliers and manufacturers get contacted by emerging brands all the time, and they are selective in who they choose to work with. So I constantly need to prove that we are not wasting their time. Such exhibitions are a brilliant platform for that -taking conversations to a new level. Let’s see how it will work out.
By the way, if any of you have questions about the products or the production or personal questions about us, please feel free to DM! We are already in conversation with some of you and the conversations are extremely useful and elevating. Looking forward to meeting more of you ‘virtual-personally’ : )