Our love for dogs began when we were kids but it was only when we bought our Doberman “Bo” in 2016 that we got involved in the quintessential dog owner lifestyle. Bo was meant to be a show dog but we started training him at a local dog school and we were instantly blown away by his talent.

However, we always felt that something important was missing from the equation. Apart from the fact that the training gear I wore to dog school was not my style at all, we also struggled to find a good harness that would be the right anatomical fit for Bo while making him look stylish as well. So, we decided to fulfil our need for comfort and style by inventing our own harness and human apparel to provide maximum comfort to me and Bo during training.

Bo is not only a champion in training, he is an integral part of our family who goes everywhere with us. Our dog has opened up a whole new world of exciting possibilities for us and given us new friendships, hobbies and a whole new lifestyle. He is also the inspiration behind our new canine sport and lifestyle brand.

The happiness of our dog is important to us and our brand is dedicated to sharing this happiness with dogs and dog owners all around the world.